pleasure to meet ya

〰️

pleasure to meet ya 〰️

The name’s Elisa.

Currently:

Creative Director & Brand Strategist at

Don’t Lose Hope Screen Print

I'm what they call a creative director & brand strategist in the most beautiful place in the world…the Pacific Northwest.

With my experience in the retail and beauty industry (and from building a thriving salon) I’ve learned a thing or two.

Welcome to my world!

xoxo

ES

Industry Experience:

So, what does a

Chief Creative Officer

actually *DO*?

As a multi-passionate creative, most of my skills cover multiple needs our business has.

When I'm not distracting hyping up the team at Don’t Lose Hope HQ, I’m:

  • Defining our content + brand strategy so we attract clients aligned with our company’s core values (and make besties in the process, which i LOVE!!!)

  • Beefing up our company’s back-end operations + streamlining our digital workflows on each platform we use

  • Brainstorming + implementing new ways to delight our clients along their customer journey

  • Listening to podcasts or audio books about branding, marketing, sales & screen printing industry news during my morning routine

  • Networking & engaging with like-minded creatives on Instagram

  • Working on designs for my upcoming apparel brand’s launch (shhh it’s still a secret 👀)

  • Giving creative direction for DLH’s house apparel releases

  • Practicing my drawing skills in Procreate & graphic design skills in Photoshop

  • Collaborating with our online financial + social media managers to be sure we’re on track with all timelines

  • Implementing marketing + sales initiatives to drive sales with aligned clients

  • Updating + refreshing our company website to best communicate who we are as a brand

  • Attending in person conferences + events to strengthen our industry connections + land incredible opportunities

  • Building itineraries for personal travel (more time for hiking, camping, + scuba diving is always on my wishlist!)

  • Shopping at vintage thrift stores

  • Listening to Metalcore, EDM, Folk, or Psychedelic Rock music

  • Eating ice cream

But most importantly…

Dog mom’in it up 🐾

What does the

future hold?

Okay, NOSEY, you wanna know? Here’s what’s on the horizon for my brand as it grows…

  • Overseeing at least one apparel brand, starting with garment decoration that we can do in-house at DLH and gradually growing into cut-and-sew manufacturing

  • Bigger and MORE over the top brand photo shoots where I can let my creative direction go CRAZY

  • Leaning more into my love of modeling to use as a marketing strategy

  • Growing DLH’s YouTube channel

  • Determining my signature style for digital art licensing + illustration

And hopefully, a lot more R&R than I get now 😅